When you’re looking for a product, service, or answer to a question, your first thought is usually “Let me Google this.” That’s why your presence on Google is so important and where a consistent presence in the Google My Business program is essential.

* We will refer to Google My Business as GMB in this article. *

What is Google My Business?

Google My Business is a free tool for businesses and organizations to manage their presence on Google properties, including search, maps, ads, and more. GMB can help your customers find you, increase your reach, increase traffic, and make sure you’re putting your best foot forward.

With GMB you can:

  • Managing your information: Manage the information Google users find when they search for your business or the products and services you offer. Companies that check their information using Google My Business are twice as likely to be considered reputable by consumers.
  • Interact with clients: Read and respond to comments from your customers, and post pictures that show what you’re doing. Companies that add images to their business profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through their websites than companies that don’t.
  • Understand and expand your presence: Find insights into how customers search for your business, and where those customers come from. You can also find information such as how many people have called your business directly from the phone number shown in local search results in Search and Maps.

Maintain a consistent presence in GMB

You can feel like you have to scheduling content via Every single platform. GMB can feel a little bit the same yet another place that need to be posted.

But here’s where GMB is most valuable: Any business in which people search a lot for you. In particular, we have seen this in Retail, Hospitality and Tourism Business.

For businesses that use GMB (or agencies that want to offer it to their clients), Sked Social makes it really easy to schedule GMB posts, along with Schedule Instagram posts and storiesand other social channels. If you’re ready to start scheduling, Sked offers a 7-day free trial.

Useful Features

Here’s a look at the GMB dashboard. There are a lot of different features that you can control.


Posts is where you can share offers, updates, event information, and other details with your customers. Could you Scheduling GMB Posts from inside Social Sked dashboard.

There are several different types of posts you can add to your Google List including:

  • what’s new: General information about your business, COVID-19 updates
  • events: Event posts have dates and times so you can promote upcoming events
  • Offers: Getting a sale or promotion? This is where you will share the information
  • products: Adding product posts to GMB will show your offers to customers
  • Hours update: Make adjustments to your hours so your customers know when you’re open

Posts will remain in your Google List for 7 days unless you enter a specific date.


Info is where you’ll add all of your business details to Google My Business. This will contain your name, business category, place of residence, opening hours, and more.

You can also add contact information here such as address, phone number, and email. This makes it easy for customers to connect with your business because they don’t have to search your website to find it.


Within Insights, you will get analytics like:

  • How do clients search for your business?
  • Queries used to find your business: The most popular queries for your business by unique users
  • Where customers view your Google search
  • Customer Actions: Do people click on your website or call you? What buttons do they click on your menu
  • Phone calls: the number of people calling you directly from your Google listing
  • Photo Views: The number of times your photos have been viewed

You can view your analytics for the past week, last month, or last quarter.


Reviews are where you can see and respond to customers who have given reviews of your business on Google.

It is important to read and respond to reviews (especially negative ones) to identify areas for improvement and confirm what works in your business.

Interacting with customer reviews also shows people that you care about the product or service that people buy from you. It shows potential clients that you are willing to do whatever it takes to ensure a positive experience with your business.

Pictures and videos

Here you can add photos and videos to your Google list.

Pictures can be useful for many reasons. They can help show people your site, your employees, what your products look like, and more. Make sure to use high quality images!

You can also include videos in your GMB listing which are great for promotions, presenting your business, or how-to videos that customers may find useful.

Products and Services

Showcase your best selling products and let people know what they will get from you.

Add the services you offer to your list so people can easily know what to expect from your business.

best practices after

In order to use GMB publications, you must have Create your own GMB website And the Verify your account. Also note that Google only limits who can use Google My Business posts for certain businesses, so you should also check if you can create Google My Business posts in Google Business Dashboard.

According to Google, “Any engagement your customers have on Google should be concise, informative and inspiring to the business, and the images should be well-lit and focused.”

Here is what you should do

  • be accurate: What are the three things your customer needs to know? What do you want them to remember, to what extent and when?
  • be in person: Show what your business values
  • Highlight: What makes your business, product or offering unique
  • Be on time: Use a major selling point or popular element as an attraction for your post
  • Be sure to include any redemption instructions, unique codes, or restrictions on offers or sales
  • Use common abbreviations: For days, months and hours to save space

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