Office Space, the 1999 cult-favorite comedy that helped millions of office drones express their frustrations with working life, returns.

Walmart, the US mega retailer, is reviving the movie with a new ad campaign that uses the talents of actors Gary Cole, who played notorious company manager Bill Lumbergh and Ajay Naidu, who played rebellious tech worker Sameer Naginangar. Despite the fact that their workplace, home to the worrisome Initech, was completely burnt out by the end of Mike Judge’s movie, both are back at their jobs, doing many of the same things they did over two decades ago.

Naidoo, in an interview, says “Office Space” was a movie that “didn’t get as well received as it should have” when it was first released. But thanks to “the advent of DVD and new ways of watching things, he talked in depth with Jill and what they did that they didn’t have to look forward to when they went to work.”

Walmart is trying to create a new image of “The Monday Situation,” a workplace illness that afflicts many nine to five every week that was a central theme of the film, which depicts Peter Gibbons’ hard work and his efforts to navigate all the rules and regulations of life at Initech. The new reason to celebrate the first business day of the week, at least from a retailer’s point of view, is if holiday sales efforts are moving there. Walmart in recent years has tried to expand the concept of “Black Friday,” the one-day retail rush that occurs the day after Thanksgiving, into the broader pre-holiday season. Many of their sales and deals appear online – at the beginning of the week.

“We know that customers want to shop for deals early, and they want to shop for deals often,” says Casey Casey Schlaybaugh, Walmart’s vice president of brand marketing and strategy.

Walmart isn’t the only big advertiser — it spent $1.67 billion on major media ads in 2021, according to ad spend tracker Kantar — to tap into the power of TV and movie properties from the 1990s. Earlier this year, GM revived the HBO series “The Sopranos” (which debuted in 1999) for a few moments in a Super Bowl ad, and tapped the Austin Powers movie cast of that decade to promote electric cars.

“Office Space” ads will appear in episodes every Monday in November, and will also appear on television broadcasts and ads in movie theaters, Schleibog says.

Fans might be surprised, too. One of the running jokes in the movie was the ordeal of a character named Michael Bolton, played by actor David Herman, who has been compared to the more famous singer of the same name. The joke, the real Bolton says, stuck—so much so that fans of the movie often encountered when he was signing autographs for new releases eager to have him sign a copy of the “Office Space” DVD. “Looks like I’ve been into this fan base more than I knew,” he says.

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