Google My Business has upgraded the new Performance Report, which was an upgrade from the Insights report, to add a section for People Who Viewed Your Business Profile. This new section shows you how people have found your local listing, either on desktop or mobile and either through Google Search or Google Maps.

What does the report look like? You can access the report by signing in to Google My Business, clicking on your business, and selecting the Insights tab on the right. Then, you can access the new performance reports at the top of that page. Once you get there, if you scroll down, there is a section that says “How I discovered the hermit”.

This is a screenshot of my work:

As you can see, the People Who Viewed Your Business Profile section on the left gives you a breakdown of who viewed your profile on Google Search vs. Google Maps and then by desktop or mobile device.

The right side data is the query data, similar to what Google showed in their old Insights report.

I should note that this report on platform and device crashes was released as beta in late January. This was shortly after Google released the other metrics in early January.

New help document. Google has updated the help document to add a section for Users Who Viewed Your Profile. The section states that “the number of unique visitors to your profile. A user can be counted a limited number of times if they visit your business profile on multiple devices and platforms such as desktop, mobile, Google Maps or Google search. For each device and platform breakdown, a user can only be accounted once per day. Multiple daily visits are not counted.”

There are a few caveats that Google has pointed out:

  • Since this metric represents the number of unique users, it may be less than the number of views you’ll find on Google My Business and in email notifications.
  • Since the metric focuses on Business Profile views, rather than overall views of a business on Google, it may also be lower than the number of views you’d find on Google My Business and in email notifications.

Why do we care. This data gives us more insight into how customers and users find our business or the business of our customers. The more insights and analysis we can get from Google, the more information we can get when helping our customers, close new deals, and generate more revenue.

So check and search the report in your Google My Business account.

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About the author

Barry Schwartz

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced SEM topics. can follow Barry on Twitter here.

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