At the World Travel Market (WTM) 2022 in London next week, the Malaysian Health Travel Council (MHTC) will promote the country as a destination for travelers seeking preventative healthcare and wellness treatments. It is particularly looking forward to establishing strategic partnerships with travel agents and healthcare facilitators that will support the recovery of the medical travel sector.

MHTC said it wants to strengthen its position as a preventive healthcare destination by defining strategic partnerships with global and regional travel agents and healthcare facilitators while at the WTM in London, November 7-9.

The council claims that in 2019, the country attracted 1.06 million European tourists and 1.22 million healthcare travelers. It also states that the top ten countries in terms of healthcare sources were Australia, Bangladesh, China, India, Indonesia, Japan, Singapore, Somalia, the United Kingdom, and the United States.

Malaysia has a health system that has evolved from care and treatments to preventative health and wellness. The country positions itself as a regional center for cardiology, oncology, fertility, and dental treatments, as well as offering Premium Wellness. Healthcare Malaysia’s Premium Wellness Program is an industry-wide collaboration with private hospitals, hotels and travel companies in the country. The program integrates a comprehensive health check with hotel stays and leisure itineraries that have options for adding dental aesthetics, cosmetic procedures and other treatments such as hepatitis C, cancer and heart screening.

“In line with the third Sustainable Development Goal (SDG) of the United Nations to “ensure healthy lives and promote well-being for all at all ages”, Malaysia is committed to the continuous advancement of our healthcare system to enable and encourage healthy lifestyles through improved health screening,” says Mohamad Daoud Mohamed. Arif, CEO of MHTC.

Malaysia Healthcare and Tourism Malaysia will showcase the holistic patient journey experience during the WTM event. It will promote specialized areas of treatment in the country, including cardiology, oncology, fertility, orthopedics, neurology, and aesthetics such as obesity treatments, as well as dental and other cosmetic services.

Individual government tourism entities from Sarawak, Sabah, Penang, Selangor, Johor, Perak and Melaka will also be represented at WTM, all promoting premium wellness packages through local private healthcare providers.

MHTC will also sign a Memorandum of Understanding with SHINON Healthcare, a medical assistance and healthcare travel agency that supports patients seeking treatment outside their country.

“We recognize how important it is to form strategic partnerships to catalyze the recovery of the industry as we move into 2023. It is essential for Healthcare Malaysia to identify and join forces with other industry partners who share the same value system and commitment to service excellence. We at WTM London connect with travel agents and facilitators. Healthcare, whose markets have historically come to Malaysia for both healthcare and tourism opportunities, for collaborative opportunities and training programs, such as the Health Facilitators Training Program.Our goal is to ensure that like-minded partners, such as SHINON Healthcare, are involved in realizing our ambition to provide Best healthcare travel experience,” Mohamed Daoud said.

The Health Facilitator Training Program aims to provide tour and travel agents with the knowledge and skills to provide services to potential healthcare travelers considering Malaysia.

Malaysia has over 250 private healthcare facilities regulated by the Malaysian Ministry of Health (MOH). The Ministry of Health oversees the maximum prices for healthcare treatments in the country, with the aim of providing accessible and affordable healthcare with little or no waiting time. MHTC works closely with more than 80 of these private health care facilities registered members of the Council.

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