The two groups revealed that FIFA, world football’s governing body, has joined forces with the World Trade Organization (WTO) to research ways to use football to promote economic inclusion, particularly in the developing world.
FIFA President Gianni Infantino signed a Memorandum of Understanding with the Director-General of the World Trade Organization, Ngozi Okonjo-Iweala (WTO) recently.
The signing ceremony took place on the opening day of the World Trade Organization’s annual General Forum. Both organizations have committed to football ways to encourage greater economic inclusion.
The partnership was articulated in a Memorandum of Understanding (MoU) signed by FIFA President Infantino and Director General of the World Trade Organization Okonjo-Iweala in which the two sides agreed to cooperate by exchanging views on their respective activities and by preparing and implementing joint strategies and projects.
“I am really excited about the possibility of collaborating with FIFA to try to benefit from the cotton sector in a positive way for poor developing countries like Cotton 4,” said WTO Director-General Ngozi Okonjo-Iweala, referring to WTO cotton. A program in Benin, Burkina Faso, Chad and Mali that will be included in the partnership.
“I am really excited that the collaboration with FIFA can help us bring these countries even more into the global cotton value chain.” Moreover, the Director-General of the World Health Organization added. “I am also happy with the prospect of working towards gender empowerment. We have a great sports economy, and to the extent that we can attract that through trade to support women, that is a positive sign,”
“FIFA redistributes its revenue among its 211 member associations to help them develop football in their countries by investing in particular in infrastructure, facilities, competitions, refereeing and training,” said FIFA President Gianni Infantino. “However, we believe there is still more than football can do, especially for young people in the developing world. This important partnership can help us find ways to ensure that football can promote sustainable development for all to benefit from the global football economy.” .
FIFA and the World Trade Organization added that under the terms of the MoU, the two organizations will also work together to analyze the economic impact of football and its role in unlocking the potential for global economic growth and will explore options for developing capacity building activities that support the use of football as a tool for women’s economic empowerment.