• When you add a business to Google, it can help attract new customers and revenue streams.
  • You can customize your Google Business Page with hours, images, services, and more.
  • When you add a location or service area for your business, it becomes searchable on Google Maps.

Adding your business to Google—whether it’s a restaurant open to the public or a hair salon outside your home—is an important step in reaching customers, making connections, and ultimately growing a successful business.

It also gives your business an air of legitimacy, and makes it searchable via Google Maps.

Here’s how to add your business to Google, and customize your business page.

How to add a business to Google

Note that the exact sequence of steps may vary based on the selections you make on each page and the type of work page you create.

1. Go to the Google My Business website and sign in to your business account. Or create a Google Account for your business by visiting the Google sign-in page and selecting Make an account.

2. From the My Business home pageAnd the click Manage now And on the next screen, enter your company name in the search bar. In the dropdown menu below the search bar, select Create a company with this name.

Screenshot of Google Business "Add business" Monitor

Click “Create a company with this name”.

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3. On the next page, enter a file Trade Name And the type of employment (such as restaurant, retail, barber shop, etc.). then select next one. You will be able to add additional categories later.

Screenshot of Google Business page for adding name and category

Enter your business name, choose a category, and select Next.

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4. Next, you will need to choose if you want your business location to appear on Google Maps. If you are adding a restaurant or other business that is open to the public, being on Google Maps is very useful. But if you’re just adding a small business out of your home, it might be a good idea to keep that location private. Choose yes or number and hit next one.

Screenshot of the Google Business page for adding a site

Choose whether or not you want to add a site.

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5. If you choose to add your business to Google Maps, the next screen will ask you to enter your business address. If you choose to keep your exact location private, the next screen will ask you to enter your service area(s). Fill in the relevant information and select next one.

Screenshot of the Google Business page for adding a site

Enter your business location.

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6. Enter the phone number and website associated with your business and click next one.

Screenshot of Google Business page for adding contact information

Enter contact information for your business.

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7. On the next page, choose whether you want Google Business to send you updates and recommendations for your business, then click next one.

8. If you choose not to provide a business address, you will need to enter your personal mailing address to verify your business. This address will not be visible to the public. Enter your address and press next oneor choose check later.

9. Click the dropdown menu to select a way to verify your work. Depending on your type of business, only some verification methods may be available to you. For example, you might see Postcard by mail Listed as the only method available.

Here are all the ways you can verify your identity to Google:

  • by mail. Google will send a physical postcard that includes a verification code, which you will then use to verify online.
  • by phone. Google will contact you and provide you with a verification code over the phone. This is only available for some companies.
  • by e-mail. Google will email you the code. Again, this is only available for some companies.
  • Bulk verification. If your business has more than 10 sites, you will have to submit an additional form to check them all at once. To do this, when you click Get Verified, click String afterwards and enter all your information. It will then take Google up to a week to process the request.
  • immediately. If you have a Google Search Console account, and your company website is verified by Search Console, you can verify your account right away. Some classes of business are not allowed to do this.

10. Then, you will be directed through a series of prompts to set up your Google My Business page. You can add your services and hours, set messaging permissions, write a business description, upload photos, and claim $100 ad credit through Google Ads.

Screenshot of Google Business adding working hours

Add details about your business, such as your hours.

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11. Once you’ve entered all the basic information to set up your business, you’ll be taken to your Google My Business account page where you can add additional information, such as your company logo and participating managers.

Screenshot of the Google My Business homepage

From the main Google My Business page, you can add more information, invite co-managers, and more.

Grace Elisa Goodwin / Inside

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