The Destination Development Program is an integral part of Travel Nevada’s strategic plan for the long-term and sustainable development of tourism in rural communities.
Up to six destinations will be selected to participate in the new destination development presentation project (3D). Upon completion of an eight-month planning cycle, selected destinations can revive their concepts by applying for a portion of a one-time $2 million fund created from the state’s share of the U.S. Department of Economic Development’s U.S. bailout bill funding.
Details of the 3D project were shared in a webinar after the Nevada Tourism Commission approved the 3D project guidelines. After the webinar, the state tourism agency held the first of nine stops in an entire week, statewide to demonstrate a 3D project. More than 120 tourism industry partners have registered for scheduled workshops in Carson City, Winnemucca, Elko, Illy, Caliente, Henderson, Pahrump, Tonopah, and Fallon.
Applications will be accepted from September 16 to October 25, 2022 online at https://travelnevada.biz/ruralprograms/. Travel Nevada expects to announce shortlisted 3D participants on December 8, following approval by the Nevada Tourism Commission.
Any destination eligible to apply for the Travel Nevada Marketing Match Grant Program may also apply for a 3D Project. Applicants can include either stand-alone destinations or collaborative entities of several partners united around a concept in a specific geographic location.
The scoring system will favor collaborative approaches that are likely to yield local or state economic impact, and that demonstrate the ability to guide the project through to completion. Points will also be awarded for projects likely to align with Travel Nevada’s marketing strategy, spark development in lesser known places, showcase diverse cultures or support diverse communities or businesses.
Selected 3D destinations will agree to engage in an 8-month planning process for a research-based strategic workshop to shape the unique assets of their destination to attract new or increased traffic. Each 3D destination will participate in the development of a 10-year plan that provides ongoing guidance in the development of its destination and the potential for attracting future investments.
“I am proud that Travel Nevada is able to deliver this investment in rural tourism infrastructure,” said Brenda Scolari, director of the Nevada Department of Tourism and Cultural Affairs. “We hope Nevada communities will benefit from this program, which aims to support a vibrant economic future throughout the state.”
To help shape and direct the 3D project, Travel Nevada has formed a 3D Working Group that represents partnerships with other government agencies, academia, and private industries. Members include:
* Colin Robertson, director of the Nevada Outdoor Recreation Division
* Shari Davis, Director of Rural Economics and Community Development, Governor’s Office of Economic Development
* Miles Gurtler, BLM NV Recreation, National Officer for Land Protection and Tourism, US Bureau of Land Management
* Tony Manfredi, executive director of the Nevada State Arts Council
* Frederick Steinmann, Research Assistant Professor, University of Nevada Reno
* Myron Friedman, director of the Nevada Department of Museums and History
* Stacy Montoth, Executive Director, Nevada Indian Commission
* Rebecca Palmer, Nevada Historic Preservation Officer
* Lukas Ingvolstad, director of state rural development, Nevada, USDA
Travel Nevada (Nevada Department of Tourism) is part of the Nevada Department of Tourism and Cultural Affairs. It is responsible for the promotion and marketing of Nevada as a travel destination. TravelNevada operates within a performance-based budget structure, and is funded solely by a percentage of the accommodation tax paid by statewide overnight guests. For more, visit TravelNevada.biz.