The WhatsApp And the Giannis Antikonmo Recently celebrated the premiere of the four-part epic, nigga odyssey, a short film that explores the significance and significance of an international connection, with a story chronicling a Greek and Nigerian basketball prodigy, NBA All-Star, and hero. The film had a special premiere on September 20 at the Metrograph in Lower East Side, New York City. After the premiere of the short film was a Q&A session with Giannis Antetokounmpo and Head of Global Marketing at WhatsApp, Vivian Odor, moderated by Jian DeLeon.
Nigerian performing arts group Ijo Ugo sang Antetokounmpo and guests the traditional Yoruba dance, including DJ Buka, who flirted with Afrobeats as the evening progressed. Buka NY Restaurant has curated an original Nigerian menu, which includes a mixed Greek offering. The evening resonated with the sports superstar, but the mainstay of the evening was the custom-made Antetokounmpo hoodie.
Designed by Post Imperialism brand and founder Niyi Okuboyejo, a Nigerian-American designer based in Harlem, New York, this one-of-a-kind jacket will epitomize the essence Antetokounmpo cherishes in his heart, his native Nigeria. The hoodie is inspired by the whole of Nigeria, first displaying the dialing code for Nigeria, +234, across the chest, a game on the Milwaukee Bucks jersey number, 34. On the back of the jacket, designer Okuboyejo has embroidered Giannis’ last name in Yoruba, “Adetokunbo” . Antetokounmpo’s popularity is partly due to his name translated in Greek across the back of his team’s shirt, and not just his talent. The hoodie has layers of connection to the athlete’s past and present.
Antetokounmpo describes his new favorite hoodie, “Beginning with the +234 Hoodie, this partnership with Whatsapp has always been about the importance of connection to me, whether it’s to my home in Greece or to my family’s roots in Nigeria.” He continues, “This movie is the next explanation for this, depicting how reaching out to my communities wherever I go has helped me shape who I am and the athlete I am today – and how Whatsapp has played an essential role in keeping me connected.”
Post Imperialism has built its brand on employing African artisans to craft the traditional textiles of the Nigerian people. Dyed in a Nigerian process from Àdìrẹ, the hoodie’s blend of shorts and chenille is indigo-dyed cotton using a resist technique, creating a unique look of dye, mirroring the Nigerian flag’s green color. Antetokounmpo represents the global connection that WhatsApp provides to the world, and shares his pride in his Nigerian culture and heritage.
Vivian Odior, Global Head of Marketing for Whatsapp states, “Whether you’re experiencing adversity or feeling the support of a loved one, WhatsApp for billions of users is part of that journey – so we want to share some of those stories with the world. When we first started working with Giannis After meeting and getting to know ., the producer had already played a role in his life [Antetokounmpo]We realized we share this belief that connectivity is a powerful tool to help find your place, home, and identity.” “This is where we believe in WhatsApp’s greatest potential, not as a panacea, but as a tool for self-discovery, progress, and greater connection.”
This short film nigga odyssey It highlights Antetokounmpo’s journey from childhood to stardom and gives light to hope for stronger international relationships with family and friends. The hoodie is a global fashion piece that often sends mixed signals to viewers but carries a sense of comfort to the wearer. This one-of-a-kind jacket in collaboration with WhatsApp, Giannis Antetokounmpo and founder of the Post Imperialism brand, Nyi Okobwego, emphasizes the experience of traversing the African and global diaspora.