Bold away kit is the second chapter of our partnership with Tomorrowland
With the excitement of the 2022 FIFA World Cup Building, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present the second chapter of their unique collaboration and present the new guest kit for the Belgian Red Devils. With the group, the Belgian Red Devils and co-partners intend to make a positive and fun statement about love in times of turmoil.
Paying homage to the long history of Belgian outdoor kits, the foundation of the kit is white. As in the first chapter with the soccer-inspired festival set, the festival-inspired soccer set features the signature LOVE and a bold graphic print. The graphic print is inspired by the famous fireworks of Tomorrowland, and stands out as a symbol of mutual values in diversity, equality and inclusion. The Belgian Red Devils will appear in the jersey on September 25, in the UEFA Nations League match against the Netherlands.
The bold graphic print is not only featured on the collar, sleeves, sides, hem of shirt and shorts, but is also used boldly throughout the adidas crest and federation crest, fitting a positive statement of love. Even players’ names and numbers, or the typography of their choice, are available in a bold graphic print, for those who want to really stand out while wearing their jerseys.
For the first time, the Belgian Red Devils’ product offering includes authentic matching outfits – as worn by the team – as well as replica outfits. Both feature a premium 3D silicone version of the Federation logo.
For authentic matching clothing, the devil is in the details, with rich fabrics, multicolored raised three stripes, woven sleeves, and slightly different graphic print on each product, making each one unique. On the original shirt, the LOVE mark appears as a neck detail at the inner neckline of the shirt.
On the imitation shirt, it appears on the outside of the shirt. LOVE, with the Tomorrowland logo as the letter O, is a subtle prompt to remind everyone to celebrate life and each other more. For the Belgian Red Devils, basic shorts and socks are white, with purple shorts and socks available as an alternative. The shorts are also available in a bold graphic print, but only for the biggest fans, as they are too bold to comply with the regulations of the governing bodies. The kit that appears on the Belgian Red Devils will appear with the players’ purple names and numbers.
The new outdoor kit is available on adidas.com’s Belgian OuterwearAnd the shop.rbfa.be, store.tomorrowland.com, and through select adidas stores and retailers, from September 23 onwards.
Come and feel the love!
About the Royal Belgian Football Federation:
The Royal Belgian Football Association, as the largest sports federation in the country, with more than half a million members, represents 4,000 football clubs. Together with the regional associations ACFF (Federation of Francophone Clubs of Football) and Voetbal Vlaanderen, the RBFA organizes around 12,000 matches per weekend, including, of course, those of our national teams. The Belgian Red Devils and the Red Flames are our ambassadors.
By launching the Come Together plan in March 2021, in cooperation with the regional federations, the RBFA has adopted a global strategy to combat all forms of discrimination that unfortunately still occurs in and around our fields. Thanks to this initiative, we now have an accessible and user-friendly contact form for victims and witnesses on our websites and RBFA App, and we organize several training sessions for various football stakeholders to raise awareness of this issue and help them respond in the best possible way when faced with it. We also created the National Chamber against Discrimination and Racism, an active body since the 2021-2022 season. This federal body is made up of lawyers and experts in the field and deals exclusively with all matters relating to discrimination and racism at all levels of our amateur and professional football.
Tomorrowland is one of the world’s most famous and well-known music festivals that takes place in Baume, Belgium, and is organized and owned by the original founders, the Beers brothers. Tomorrowland was first held in 2005 and has since become one of the world’s most famous international music festivals. It is held every year in the summer.
Tomorrowland is located in a beautiful natural setting, the recreation area De Schorre, in the city of Boom, Belgium. It is a true fairy tale world set in beautiful natural surroundings, with a heavy emphasis on details such as charming decor, exquisite works and ocean animations, wonderful, delicious and healthy food and drinks, and amazing fireworks – an unforgettable and unparalleled show. Being home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the entire world comes together in one magical place where everyone is equal and united as one – symbolizing the values of freedom, respect, diversity and solidarity. Each year, the festival features a special theme that inspires the popular MainStage design and theatrical production. The theme for Tomorrowland 2022 was “The Reflection of Love”.
The 16th edition of Tomorrowland in 2022 was held July 15-17, July 22-24, and July 29-31 and welcomed 600,000 people of tomorrow from more than 200 countries. More information: www.tomorrowland.com.