State 2022 fall foliage and travel season – Saratogian

NEW YORK – Governor Cathy Hochhol recently announced the start of the New York State 2022 fall fall travel season, highlighted by the return of the I LOVE NY fall reports, the new I LOVE NY campaign, and digital marketing to showcase popular fall activities and attractions.

I LOVE NY is also partnering with the state’s Heritage Tourist Destination Network for this year’s “Path Through History” weekend, scheduled for October 8-10, which will feature special events at the state’s historic sites.

“From the colorful foliage and unparalleled landscapes to stunning historic sites and one-of-a-kind state parks, there’s nothing quite like New York in the fall,” the governor said in a news release. “During the season, we invite travelers from New York and out of state to plan the perfect fall adventure—whether that’s climb the Adirondack Peak, visit a Long Island winery, or walk along Buffalo’s waterfront—and see what our great state has to offer. ”

Fall is one of New York’s most popular travel seasons, attracting visitors from around the world who support local businesses while exploring the unique and diverse communities across the state. To help travelers and fall foliage enthusiasts plan their fall vacation, I LOVE NY’s weekly fall foliage reports are released every Wednesday, starting September 14. Compiled using on-site field notes from the I LOVE NY team of over 85 volunteer paper observers. Throughout the state’s eleven vacation regions.

Markers track color changes in their area, detailing dominant leaf colors, approximate percentage change and amount of color change relative to peak conditions.

Reports also include an interactive foliage map, available on the I LOVE NY website, that tracks weekly changes and progress across the state throughout the season. The map includes recommended foliage viewing locations in each of the state’s vacation areas, as well as examples of peak foliage in a specific area and information about popular local and regional attractions. New this year, the interactive foliage map will include an option to filter attractions by category, including food and drinks as well as arts and culture.

“Tourism is a pillar of New York’s economy, and fall travel is especially vital to family farms and small businesses, which are the backbone of many communities across the state,” Empire State Development President, CEO and Commissioner Hope Knight said in the statement. . “This season provides the perfect opportunity to explore and experience the different areas of New York, each with their own fall festivals, shows, and events that invite and welcome everyone.”

Empire State Vice President of Development and Executive Director of Tourism Ross De Levy added, “Every year, New York State becomes a wonderland of fall colour. From the weekly Foliage Report that lets travelers see where the colors peak, to interactive maps that help them find attractions and experiences Dining, to a menu of current events as part of Path Through History Weekend, I LOVE NY is pleased to provide tools to help guests take full advantage of the country’s longest and most beautiful leaf season.We welcome explorers from near and far to be a part of it all and discover an autumn to fall in love here at New York State”.

I LOVE NY is also launching a new fall marketing campaign to encourage fall travel, which includes a new 30-second site highlighting some of the many ways to enjoy the season across New York State. The ad includes family-friendly fall favorites, such as harvest events at local farms, Halloween attractions, zoos, and foliage hikes, as well as destinations like the National Baseball Hall of Fame and Museum in Cooperstown, and Central Park in New York City. .

In addition, I LOVE NY will host the “Path Through History” weekend October 8-10 to showcase some of the state’s historical and heritage travel sites. The Path Through History initiative uses 14 themes to organize more than 700 sites, educators, and sites across the state. The website includes maps, an easy-to-use list of sites organized by topic and region, and an itinerary builder to help people plan their trips. More information about the Path-through-History Weekend 2022 is available online at https://www.iloveny.com/things-to-do/path-through-history/path-through-history-weekend/.

A visit in New York State maintains an economic impact of $85.5 billion and generates enough state and local taxes to save every household in the state more than $1,000 annually. Tourism and hospitality is the state’s third largest industry, supporting one in every 11 jobs in the private sector.

“Fall is an important tourist season for New York, so the state’s tourism industry truly appreciates these efforts to welcome visitors back to the country’s biggest and best technicolor landscapes,” Kristin Nicholas, chair of the New York State Tourist Advisory Board, said in the statement.

Travelers are encouraged to share their photos of the stunning fall foliage in New York State on social media using the hashtag #NYLovesFall. Photos submitted to this hashtag have the opportunity to be featured on I LOVE NY Fall foliage and I LOVE NY official social media accounts reaching over 2 million followers. I LOVE NY recently launched a TikTok account to reach additional audiences, complementing its existing Instagram, Facebook and Twitter accounts.

Thanks to its size and location, New York State traditionally has one of the longest seasons of colorful foliage in the country. On any weekend from late September through mid-November, part of the state is likely to see peak foliage. Fall foliage reports and an interactive map are available at www.iloveny.com/foliage, or toll-free at 800-CALL-NYS (800-225-5697) from anywhere in the United States, its territories, and Canada.

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